29 Jun '17, 7am

[Mothership] ComfortDelGro Taxi introduces most convoluted reward system ever for commuters

In a world where every newfangled thing is increasingly paperless and frictionless to improve adoption rate among the masses, it is amazing to see companies set off in the opposite direction. On Wednesday, June 28, ComfortDelGro Taxi launched the most convoluted rewards system ever to try to lure commuters to take its cabs within 24 hours of alighting from a bus or train ride. And this was what Singapore’s largest taxi operator came up with: A S$10 cab ride will now earn 20 Cabpoints under the new CabRewards+ initiative. Previously, commuters earn only 10 Cabpoints under the CabRewards Programme. And here’s where things get a bit harder to follow. For every 83 Cabpoints, commuters can get an instant discount of 50 cents off their cab fare, up to a maximum discount of S$10. For every 1,000 Cabpoints, commuters can redeem a S$5 taxi voucher, which will be mailed to them with...

Full article: http://mothership.sg/2017/06/comfortdelgro-taxi-introduce...

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