26 Nov '12, 5am

Durex #1share1condom Twitter Campaign To Combat HIV Transmission | SUPERADRIANME via @SUPERADRIANME

26 November 2012, Singapore – Durex will donate one condom for every person who uses the Twitter hash tag #1share1condom from 26 November to 1 December 2012 as part of a new social media campaign for this World AIDS Day on 1 December 2012. The condoms will be given to global and local organisations involved in education to help combat HIV transmission. Durex hopes to reach its set condom donation target at 2.5 million (equivalent to the number of newly infected people with HIV in 2011, according to UNAIDS) by the end of World Aids Day on 1 December 2012.

Full article: http://superadrianme.com/2012/11/26/durex-1share1condom-t...

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