27 Sep '16, 8am

Wah lau eh!

Wah lau eh!

Media Development Authority (MDA) recently set up a committee to examine the quality of local content. According to an article by marketing news site, Marketing Interactive, the committee’s report addressed a variety of concerns. Some of the concerns include making brand advertorials more distinct from the program, and addressing racy content on the radio. The report also concluded that local programming was becoming better as of late. But while most of the report dealt with the content of the shows currently airing on local TV, a section was dedicated to one particular ad by Expedia. The report apparently chided the excessive use of Singlish and the dialect phrase “wah lau”, with some viewers finding it “offensive and crude”. This is the ad in question. Now, if you think that ad sounded slightly exaggerated, here is the transcript of the 30 second spot. Singlish lady (SL)...

Full article: http://mothership.sg/2016/09/expedia-warned-by-mda-for-us...

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