31 May '11, 12am

[ad] The Date #Lifestyle

“The Date” … is about a young man on a wild date. The idea is “to think digital at the inception. “The Date” take tongue-in-cheek tacks, have over-the-top production values and feature offbeat musical numbers. All those elements are intended to encourage online viewing, which requires consumers to make a conscious decision to watch a spot. Its intended target audience is men ages 18 or 21 (depending on a country’s legal minimum drinking age) to 34. (text quoted from The New York Times )

Full article: http://www.mhisham.org/?p=2058

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