30 Mar '16, 6am

[Mothership] UOB launches YOLO credit card targeting young people who spend money they don’t have https://t.co/zOC4bx88pU

[Mothership] UOB launches YOLO credit card targeting young people who spend money they don’t have https://t.co/zOC4bx88pU

What’s the best way to make young people in Singapore sign up for a credit card that will make transactions frictionless and spend money that they don’t already have? That’s right. Create a credit card, christen it YOLO and market it to the most financially ill-disciplined spendthrift young people demographic segment, of course. YOLO, which stands for “You only live once”, is the name of UOB’s latest credit card offering . They are planning on rolling it out for those aged 26 to 35, who outspent those older than them on food and travel by 13 per cent last year. Labelling these customers as “millennials” — a nebulous term that is becoming increasingly meaningless in a world filled with adult-adolescents — this is a segment of the population the bank sees as dominating consumer spending in the near future. UOB plans to unlock this group’s spending power and whet their anti-a...

Full article: http://mothership.sg/2016/03/uob-launches-yolo-credit-car...

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UOB launches the YOLO credit card to target mil...

straitstimes.com 30 Mar '16, 4am

SINGAPORE - YOLO (for "You only live once") is the name of UOB's latest credit card offering for a segment of the populati...

UOB launches the YOLO credit card to target mil...

straitstimes.com 30 Mar '16, 4am

SINGAPORE - YOLO (for "You only live once") is the name of UOB's latest credit card offering for a segment of the populati...

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