21 May '11, 3am

The Breakup Letter by Smart Design – Dee Kay Dot As Gee: At IIT's 2010 Design Research Conference, Smart Design

The Breakup Letter is a design research tool that Smart Design uses to understand the emotional connection between people and their products, services, and experiences. At IIT’s 2010 Design Research Conference, Smart Design asked participants of their Sex Ed workshop to test out this tool by writing and reciting a Breakup Letter. Each participant took 15 minutes to write a letter and then shared their stories of finally moving on. I have Netflix in bed with me…

Full article: http://blog.dk.sg/2011/05/21/the-breakup-letter-by-smart-...

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