VCs Fund Startups with No Ideas – A Perverse take on the Design Thinking Process
This iterative process and delivering to what customers want is one of the core tenets of Design Thinking. Therefore I am a little please to hear that VCs are endorsing this process. However, it is dangerous to only focus on this part of the process, as this is a validating activity that results in incremental innovation. Unless this is what you (or the VCs?) want. Probably that’s why everyone is complaining that startups are stagnating , and software innovation has not been meaningful in awhile.