15 Aug '12, 12pm

Once again: why you shouldn't let your agency handle outreach for you. Opposing views welcome.

Why You Shouldn’t Let Your Agency Handle Outreach Efforts For You August 15, 2012 – 7:53 pm | by Daryl Tay The short answer: you’re unlikely to hear about any negatives or missteps and hence be unable to learn from it. Let me explain. A couple of weeks ago, 2K Games, distributor of the popular Borderlands franchise ramped up their Facebook advertising, promoting both their Facebook fan page as well as a contest they were running. I had no interest in the contest, but as a fan of Borderlands, I decided it would be worth my time to be a fan and keep up with what’s going on. A few days after that, they posted an open invitation to their fans, inviting them to preview the highly-anticipated Borderlands 2 at a hands-on session roughly a month before it’s available for sale. Needless to say, I jumped at the opportunity. Fast forward to Monday, I get a call from the agency that m...

Full article: http://uniquefrequency.com/2012/08/15/why-you-shouldnt-le...

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