03 May '11, 3am

the new vw polo gti x dharni: Speed’s got a new beat in the form of home boi Dharni, whom I last met when he sh...

By Pat Law • May 3rd, 2011 • Category: The Advertising Slut Speed’s got a new beat in the form of home boi Dharni , whom I last met when he shared his story at GOOD Stories Chapter One . Collaboration between brands and cultural icons of today is not a new concept, but increasingly, we are witnessing the emergence of influencer marketing (again, not a new concept) in Singapore. Dharni hits the perfect note in contributing to Volkswagen Singapore’s brand equity, so kudos to the agency behind the campaign – Tribal DDB . It’s important for a brand to pay attention to the influencers to whom they associate themselves with. A mismatch will not only hurt a brand’s equity, it will alienate its existing customers too. Put it this way – do you think Kate Spade wants the association with Tin Pei Ling ? That explains our stringent control over the influencer audits we conduct at GOOD...

Full article: http://blankanvas.bypatlaw.com/the-advertising-slut/the-n...

Tweets

[Blog] “I want a GTI!”

claudia.sg 29 Apr '11, 3pm

Heard the shoutout over 987fm the other night and the sound of the new Polo GTI kinda puzzled me. How can an engine sound ...

Zouk Soundsystem x Deadmau5 After-party x United Destination w/ djB x Eclipse, this Fri 6 May

Zouk Soundsystem x Deadmau5 After-party x Unite...

zoukclub.com 02 May '11, 11am

The perfect platform for showcasing the decks-terity of all the resident DJs in the house, Zouk Soundsystem promises to hi...

Just a really short update in case you miss me! :p

joy-aholic.livejournal.com 05 May '11, 6am

Just the other day, I was checking my organiser and I realised that we have 3 May babies at TTR! (: So I gathered some bra...

New GE blog entry. Sure to offend most of you.

New GE blog entry. Sure to offend most of you.

xiaxue.blogspot.com 03 May '11, 9pm

So here's another post about the General Elections with a generic title coz I have no idea what to title it. All I know is...

Tornado hits New Zealand's Auckland, one death reported

Tornado hits New Zealand's Auckland, one death ...

channelnewsasia.com 03 May '11, 4am

WELLINGTON: A freak tornado hit New Zealand's largest city Auckland on Tuesday, killing two people and injuring dozens mor...

New GE post. With pics and thoughts from the rally today!

New GE post. With pics and thoughts from the ra...

xiaxue.blogspot.com 05 May '11, 11pm

Since today is "Cooling off day" (whatever that means in the internet world) I thought I'd write a light post and put up s...

Great Collection of humor on #SGElections New b...

blog.dk.sg 05 May '11, 9am

Besides widespread usage of Social Media, we also see lots of creativity from the online community during this election. C...