08 Aug '12, 9am

Apple’s Swashbuckling Product Development Style

To build the iPhone team, Forstall looked for “true superstars” at the company, he told the jury, and made them an offer. “I’d tell them, you’re going to be incredibly successful at Apple if you just stay in your current role,” began Forstall. “But I have another option for you. We’re starting a new project, so secret I can’t even tell you what the new project is. I can’t tell you who you will work for. What I can tell you is, if you choose to accept this role, you’re going to work harder than you ever have in your life—you’re going to have to give up nights and wekeends, maybe for years, as we put together this project. Amazingly, some people accepted this challenge, and we built the iPhone team.” He was able to move Apple employees away from products they were currently working on, even when that delayed releases of other products, said Forstall. Secrecy infused everythi...

Full article: http://www.designsojourn.com/apples-swashbuckling-product...

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