01 May '11, 9am

New blog post: Party Time by Tribal DDB and Brandtology

New blog post: Party Time by Tribal DDB and Brandtology

Party Time is a project by Tribal DDB and Brandtology to aggregate the news, blogs and conversations on the Singapore General Elections using an excessive 3D user interface. Although the page looks beautiful, I’m sad to say that Party Time is only good for getting a general snapshot of what’s happening on the ground. It’s a pity that they didn’t provide more comprehensive data and charts. The info provided on Party Time is only a small fraction of what Brandtology can do. I know because my company is using Brandtology and I know how powerful the system is. And I know that the sentiment rating on Party Time is not 100% accurate. Just a look at PAP’s chart and you will know. Don’t think PAP has 62% positive conversation on Social Media. Well, Brandtology is using algorithm to determine if the news, blogs and conversations is positive or negative towards the party. You and I ...

Full article: http://blog.dk.sg/2011/05/01/party-time-by-tribal-ddb-and...

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