01 May '11, 7am

#sgelections A marketing perspective - what the opposition should focus on: Excellent post by Yawning Bread.

#sgelections A marketing perspective - what the opposition should focus on: Excellent post by Yawning Bread.

I think it is safe to say that there are probably very few people left in Singapore who have affection for the People’s Action Party (PAP). The mainstream media may refer, from time to time, to a “silent majority”. Indeed, there is one but the silence is less that of comfortable association with the PAP, but more one derived from fear of speaking out, or the fear of change. The way I see it, there are just two push/pull factors buffeting voters this election: fear and frustration. Bear in mind however that I use these two terms very broadly. Fear is not just the fear of retribution from the PAP. For this essay, I include the fear of the unknown, the fear of “rocking the boat”. There is also the fear of losing out on upgrading. Frustration is not just over bread and butter issues. There are plenty who belong to the better-off socio-economic strata, who are also frustrated, ...

Full article: http://yawningbread.wordpress.com/2011/05/01/opposition-p...

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