06 Aug '12, 8am

Do Your Customers Own Your Brands? - nice read

Do Your Customers Own Your Brands? - nice read

Let your customers "own" your brand (courtesy of Thaeger ) In a world overflowing with "me-too" goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities. This phenomenon of personal expression is catalysed by the rise of social technologies and networks such as blogs, forums, Facebook, Twitter, Youtube and other community channels. In other words, I'm no longer just a nameless, faceless and clueless consumer. What does this mean for companies and their relationships with their consumers? Several things. First, the traditional value of brands as corporate or commercial icons no longer exist. Consumers aren't as enamoured by your brand promise as they are with how your product or service helps to...

Full article: http://coolinsights.blogspot.com/2012/08/do-your-customer...

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