27 Apr '15, 8am

Migrant workers group TWC2 “not involved in creating” the Mums and Maids video:

Migrant workers group TWC2 “not involved in creating” the Mums and Maids video:

Migrant workers group Transient Workers Count Too (TWC2) revealed in a statement that it was not involved in the creative process behind the controversial Mums and Maids video released last Thursday. The video, which was part of a joint campaign between the non-government organisation (NGO) and marketing communications firm Ogilvy & Mather, aimed to highlight the fact that many maids in Singapore do not have days off. But the video had resulted in flak both online and offline as some felt that it portrayed mothers negatively. Statement on “Mums and Maids” film27 April 2015Statement on “Mums and Maids” filmMultiple viewpoints have been… Posted by TWC2 on Sunday, April 26, 2015 The video has received approximately 397,000 video views so far, with TWC2 claiming that the video has “reached more than 2.6 million viewers worldwide, according to O&M’s tracking”. “Never has the is...

Full article: http://mothership.sg/2015/04/migrant-workers-group-twc2-n...

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