22 Apr '15, 10am

In the fight against bigotry, don’t end up being one yourself. #LGBT

Furniture retailer IKEA Singapore was caught in a bind recently after it was revealed that its membership programme, IKEA Family, is one of the supporters of magician-pastor Lawrence Khong’s upcoming performance in July. Gay rights groups are unhappy, as Khong is known for his strident views against homosexuality. IKEA S’pore then said it would review this matter, which in turn sparked unhappiness from some pro-family netizens. Following its review after the public outcry, IKEA S’pore announced that it will continue offering its members a discount for Khong’s magic show. Behind sandwiched between pro- and anti-LGBT groups has thrown up some interesting public relations lessons, three of which I’ll cover here. 1. IKEA S’pore handled the online furore deftly with speed and openness Here are three things IKEA S’pore did right: i) It took the public feedback seriously and cond...

Full article: http://mothership.sg/2015/04/three-lessons-both-camps-can...

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