29 May '12, 2pm

Design Manifesto 2012

Design Manifesto 2012

A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks for visiting and please keep in touch? When Tim Brown said that ”design is getting big again”, he meant that Design is moving (or has moved, in my humble opinion) from a form giving exercise and into the boardroom where is have become a much bigger strategic activity. I agree. Design is fast becoming a more strategic and holistic consideration in many organizations evident with its application through out many levels of the entire business. If we use Everett Roger’s theory of “Diffusion of Innovations” to help explain the rate of take up of new ideas, we can see that Design (Thinking) has mov...

Full article: http://www.designsojourn.com/design-manifesto-2012/

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