26 Dec '14, 5pm

My humble attempt to summarise and round up the Xiaxue/Nuffang vs Gushcloud saga

One of Singapore’s veteran blogger, Xiaxue, spent a year gathering evidence which allegedly proved that digital marketing agency, Gushcloud, is guilty of ad-masking (masquerading ads as original content), inflating their earnings and the statistics of their online influencers. Note that Xiaxue is a shareholder at Nuffnang , a similar digital marketing agency which is a competitor to Gushcloud . I am not siding with Gushcloud, but this means that if Gushcloud falls, Nuffnang gains, and so does Xiaxue. Essentially, it is a business battle between Gushcloud and Nuffnang as they are the two main digital marketing agencies specialising in managing and marketing online influencers in Singapore. As such, these events happened next: Gushcloud issued an official reply to clarify on the allegations and sell their company’s propositions. One of their co-founders challenged Xiaxue to ...

Full article: http://alvinology.com/2014/12/27/my-humble-attempt-to-sum...

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