24 Dec '14, 11am

5 mistakes Gushcloud made right after Xiaxue went to war with them

“Top Singaporean blogger Xiaxue has an exposé on you.” These words are enough to make regular Singaporeans shut down all of his/ her online accounts and migrate to Perth to hide. But what if you are a real company that has a real reputation to protect? What should you not do? This is the situation facing Singapore-based blogger advertising network Gushcloud yesterday morning. Gushcloud received an early Christmas day present from Xiaxue , who wrote a lengthy blog post that accused the company of inflating its revenues and its bloggers’ influence. Gushcloud is supposedly the social media expert here, so we thought they would come up with some revolutionary strategy in crisis communications. Instead, Gushcloud has provided the online world a lesson on what NOT to do when you are faced with a crisis online. 1. Release a statement threatening to sue their accuser. Post by Gush...

Full article: http://mothership.sg/2014/12/5-mistakes-gushcloud-made-ri...

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5 mistakes @Gushcloud_SG made right after @Xiax...

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