28 Feb '12, 7am

Belkin Rejuvenates Its Brand with People-Inspired Products

Belkin Rejuvenates Its Brand with People-Inspired Products

By listening to customers and partners, Belkin will continue to improve and anticipate the evolving needs in people’s daily lives. These products should be desirable, fun and help enhance the daily lives of many. It hopes to move its brand from a corporate logo type to a logo type icon which it feels where competitor Logitech sits under. In the long term, it aspires to be a global icon one day which shares the ranks of big brands such as Nike, Volkswagen and Mercedes.

Full article: http://superadrianme.com/2012/02/28/belkin-brand-people-i...

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