30 Jun '14, 8am

Understanding what cosmetic claims REALLY mean via @thebeautybrains

Cosmetic companies (at least in the United States) are prohibited by law from making false claims. However, that doesn’t mean that they can’t make claims that sound amazing and wonderful even though they are not that meaningful. Understanding what claims really mean and what kind of evidence is required to support them can make you a smarter shopper. Figuring out claims The first step in figuring out how product claims are supported is to figure out what claims are being made. This takes some practice and some thoughtful reading. Let’s look at the example of Pantene Shampoo + Conditioner. I like Drugstore.com because they list claims and ingredients in a handy text-friendly form. Here is what is listed for the Pantene product. Pantene’s unique shampoo & conditioner system with weightless moisturizers replenishes hair from root to tip to help prevent split ends from forming...

Full article: http://thebeautybrains.com/2014/06/30/understanding-what-...

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