30 Jan '12, 2pm

Marketing Greatest Hits: Book Review: With the subtitle "A Masterclass in Modern Marketing Ideas", British marke...

Marketing Greatest Hits: Book Review: With the subtitle "A Masterclass in Modern Marketing Ideas", British marke...

"A Masterclass in Modern Marketing Ideas" , British marketing consultant Kevin Duncan's Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a "definitive compendium of everything you need to know from the best minds in modern marketing", the book attempts to encapsulate key lessons from the discipline's thought leaders. Neatly organised into six chapters, Duncan's book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviours, creativity and personal organisation. Each section provides a book summary that is further crystallised into an elevator pitch of sorts called a one-sentence summary - the core idea behind a book. Examples of these include the following: - When considering creative ideas, concentrate on ...

Full article: http://coolinsights.blogspot.com/2012/01/marketing-greate...

Tweets

Internet Marketing in 2012

Internet Marketing in 2012

searchenginepeople.com 30 Jan '12, 8pm

Review the usability of your website and make sure it is consumer friendly. When creating websites, companies often only l...

[Review] Marketing Greatest Hits

[Review] Marketing Greatest Hits

youngupstarts.com 06 Feb '12, 2am

With the subtitle “A Masterclass in Modern Marketing Ideas” , British marketing consultant Kevin Duncan’s “Marketing Great...

Wanna to work at Google? We are hiring.

google.com.sg 30 Jan '12, 2am

Marketing Manager, Consumer Marketing (Indonesia) - Singapore Add to job cart This position is based in Singapore The area...

SPONSOR MESSAGE: Social Marketing for Search Ma...

searchengineland.com 31 Jan '12, 8pm

is a news and information site covering search engine marketing, searching issues and the search engine industry. Special ...

DOMAINfest 2012 – Day One In Review #news #domaining #domain

DOMAINfest 2012 – Day One In Review #news #doma...

morganlinton.com 01 Feb '12, 12am

Day one is winding down after a great day of seminars and networking. I spent most of my morning hopping from meeting-to-m...

You can now book restaurant tables on Time Out:

timeoutsingapore.com 12 Feb '12, 4am

Singapore's best cupcakes Ashley said: “Best Cupcakes In Singapore” Ellie & Ollie Cupcakes THE BEST Better quality than in...

Marketing Metaphoria: Book Review: Metaphors and analogies form an integral part of our everyday lives. They fo...

Marketing Metaphoria: Book Review: Metaphors an...

coolinsights.blogspot.com 19 Jan '12, 1am

form an integral part of our everyday lives. They form an integral part of our "mindscape" and help us to describe what we...

Book Review: Ethics in the Fashion Industry

ecofashionworld.com 03 Feb '12, 8am

The second chapter titled “Corporate Culture” incorporates everything that makes up the over all way of life of an organiz...

Automotive Social Media Marketing Relies On Online Video

Automotive Social Media Marketing Relies On Onl...

reelseo.com 31 Jan '12, 9pm

It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter ...

Greatest Super Bowl Commercials Ever & 2012 Ad ...

searchenginewatch.com 29 Jan '12, 1pm

Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time . The social vid...

Blogged: #Bag Review- the #PhilipLim Pashli

thebaghagdiaries.com 30 Jan '12, 5am

Everyone I know these days has been hankering for a Celine Luggage Tote. The demand for this style has become so much stro...

Search Engine Marketing News Wrap-up Feb 5

Search Engine Marketing News Wrap-up Feb 5

pandia.com 05 Feb '12, 3pm

Here are some interesting articles from this week’s search engine marketing coverage. Kill the SEO Bug! SEO Book: You can ...

Kinokuniya provided a synopsis of my book "What...

kinokuniya.com.sg 05 Feb '12, 2am

In this book, the author shares all the things that your school never taught you about Money, e.g. what is the difference ...