Is Elumen Hair Color really less damaging?

Is Elumen Hair Color really less damaging?: Maddy asks…I’ve heard about Elumen Hair Colour on the long hair co...

Maddy asks… I’ve heard about Elumen Hair Colour on the long hair community as a less damaging hair colour alternative. It claims to last like a permanent dye, but be as undamaging as a temporary color. How does it work? The Beauty Brains respond: There are essentially three factors on which to judge a hair coloring product: its degree of permanence, the degree of damage it causes to the hair, and the range of shades it provides. Permanent hair color On one hand you have permanent hair colors (also known as oxidative hair colors) which work the “best” because they give you the longest lasting color with the greatest range of shades (even allowing you to go from dark shades to lighter shades via bleaching.) However, permanent coloring also causes the most damage because the process swells the hair shaft which disrupts the protein structure of hair. Temporary hair color On th...

Full article: http://thebeautybrains.com/2014/03/28/is-elumen-hair-colo...