23 Feb '14, 2pm

Inside or outside start thinking New

Inside or outside start thinking New

We all know that the world is changing at a blinding pace. Yesteryear's market leaders like Barnes & Noble, Kodak, Blockbuster and Tower Records fade away. Meanwhile, new business darlings like Amazon, Apple, Netflix and Google take the stage. Time and again, we've been told that if we don't think "out-of-the-box" and reinvent our businesses, we will suffer the same untimely fate. The challenge, however, is how. In a recent podcast episode on Mitch Joel's Six Pixels of Separation , Alan Iny of Boston Consulting Group (BCG) shared some of the ideas from his book Thinking in New Boxes . Partnering Luc de Brabandere, Iny mooted that we all rely on assumptions and mental models. Called "boxes" by the BCG consultants, these frameworks may blind us to risks and opportunities. To overcome this, Iny proposes that we can catalyse business creativity through five steps: 1) Doubt eve...

Full article: http://coolinsights.blogspot.com/2014/02/are-you-thinking...

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