26 Dec '11, 12am

The Role of Showmanship in Marketing: On a recent visit to Takashimaya Shopping Centre for Christmas shopping, m...

The Role of Showmanship in Marketing: On a recent visit to Takashimaya Shopping Centre for Christmas shopping, m...

On a recent visit to Takashimaya Shopping Centre for Christmas shopping, my family visited their highly popular basement food mall area looking for gift ideas. Amidst the festive air, I noticed that there were many stalls offering gourmet food items for sale where the delectable pastries and candies were made 'live' by chefs. Wielding their knives, rolling pins, trays, and cookie cutters with much flair, these professionals were neatly dressed and groomed with chefs hats, aprons, dresses or fitting tees. As customers looked on in amazement - or rather droolworthy expressions - they paraded their craft. To me, these demonstration chefs are performers on a stage, just like 'live' actors and actresses. Their ability to mesmerize, tease, and tantalize their 'audiences' can make all the difference between success and failure, from the "Wow" factor to the wallet. Here performanc...

Full article: http://coolinsights.blogspot.com/2011/12/role-of-showmans...

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Digital Marketing Trends To Watch Out For In 2012

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searchengineland.com 26 Dec '11, 5pm

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TSC Special 2011 – Takashimaya Post Christmas Sale #TakashimayaSpecial

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livinginsingaporetoday.com 25 Dec '11, 4am

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Starting Out: 5 Common Web Marketing Techniques

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searchenginepeople.com 26 Dec '11, 8pm

Continues to have advantages: a well written article which is accepted and published on the major article websites has the...

Mobile: The Ghost Of Future Local SMB Marketing

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How to Create an Internet Marketing Plan

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www-bus.tp.edu.sg 04 Jan '12, 9am

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straitstimes.com 25 Dec '11, 10am

Last-minute shoppers hit stores on Christmas Eve in a surge that is expected to top off an unexpectedly strong United Stat...

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sg.news.yahoo.com 25 Dec '11, 1pm

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todayonline.com 27 Dec '11, 12am

NEW YORK - Post-Christmas sales are in full swing - and nowhere is the action more frenzied than online. An IBM Benchmark ...

On Bike Infographics & Link Marketing

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Being Nice Isn't a Marketing Tactic. Or Is It?

seomoz.org 23 Dec '11, 9pm

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