28 Jan '14, 9am

Asia Pacific Breweries Singapore Rewards Taxi Drivers

Asia Pacific Breweries Singapore rewards some 3,000 taxi drivers during Chinese New Year with a pack comprising snacks, coffee, Polar sugar curry puff from Cheers and FairPrice Xpress. There are 28,000 taxis on the road. This collaboration with the National Taxi Association is a first for APB Singapore. This campaign was launched after results from APB Singapore’s #dontdrive2drink campaign showed that taxi drivers are integral to people who drink. The viral activation has garnered over 14,000 page views with over 3,000 hash tags. Check out Dontdrive2drink.sg . This campaign is not just for the taxi drivers but for you as well. The first five people to spot the “We Salute Singapore’s Designated Driver” car decal and upload a photo of it via #dontdrive2drink on Facebook, Instagram or Twitter will stand to win taxi vouchers worth S$100 each. And if your submission has the mos...

Full article: http://www.superadrianme.com/lunar-new-year-2/asia-pacifi...

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Asia Pacific Breweries Singapore salute Singapore’s designated drivers

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