14 Dec '11, 12am

Malls ask for personal details

BY SPENDING at least $200 on the same day at Parkway Parade mall, shoppers are entitled to redeem an umbrella at the customer service counter. Happily, I joined the long queue but was puzzled as to why it took about six minutes for each customer to redeem the gift. When my turn came, I found out the reason. First, I had to produce my identity card and my particulars were scanned into a computer. Next, I was asked for my cellphone number, which was keyed into the computer as well. Why does the mall require a customer's identity card details and cellphone number for redemption of such a small gift? If it is meant to avoid abuse, a customer's receipt is already stamped 'redeemed' once he obtains the umbrella, so asking for personal and contact details is redundant. The Government is right to introduce the Do-Not-Call registry to protect the public against nuisance calls. But ...

Full article: http://tankinlian.blogspot.com/2011/12/malls-ask-for-pers...

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