05 Dec '11, 7am

Along came balloons #singapore

Along came balloons #singapore

A short distance from our lunch table, a publicity event was going on. There was a stand with posters and several volunteers handing out flyers. Not many passers-by showed interest, but if a family had a toddler in tow, they would be compelled to stop, for one volunteer was holding a bunch of balloons and the kid would invariably want one, two or better yet, three. What is it about balloons that small children find irresistible? I figured it was gravity. They’ve only recently discovered gravity’s effects. You let go of something and it falls to the ground. You hold a soft toy by one end (e.g. a hind leg) and the rest of it flops downwards. Balloons defy gravity; they are interesting for that. Moreover, they are often brightly coloured and move in erratic ways, precisely the properties that attract the visual attention of homo sapiens, we being hard-wired to pay attention t...

Full article: http://yawningbread.wordpress.com/2011/12/05/along-came-b...

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