24 Nov '11, 4pm

Imagine Wearing Your Customer's Shoes: Consider what your customers will look, smell, touch and feel - from the

Imagine Wearing Your Customer's Shoes: Consider what your customers will look, smell, touch and feel - from the

Consider what your customers will look, smell, touch and feel - from the start to end of your experience Let's try this thought exercise for a few minutes. Imagine that you're a customer of your own company's business. This could be anything of course, depending on what your company do. During this time, you should don the hat of your prospective customer, be he or she a swinging single, working parent, active ager, awkward teen, or urban professional. First, what would make you attracted to "that company's" products and services? How do you find information on those goods or services? What would the chance be like for you to encounter information on that product or service in your reading/watching/listening habits? OK, the advertisement/editorial write up/website managed to stir your interest. Now what is the next step? Should you call, fax, email, or travel to the premis...

Full article: http://coolinsights.blogspot.com/2011/11/imagine-wearing-...

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Home >> BAGS & SHOES >> Couveture Backpack

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