17 Nov '11, 12am

Who Should You Really Target: Courtesy of Lost & Found Online MarketingOne of the most important chapters in the...

Who Should You Really Target: Courtesy of Lost & Found Online MarketingOne of the most important chapters in the...

Courtesy of Lost & Found Online Marketing One of the most important chapters in the book of marketing is customer segmentation and targeting. You need to know who you're reaching and how you're making your product or service relevant to their needs, wants or desires. Without a keen understanding of your target segment, everything else may fall apart. The challenge however is this. How do you know who they really are? In an interesting post on targeting customers , Randall Beard shared that we should follow what direct marketers do and look at what customers do rather than who we think they should be. Look at who is buying your product and find out what their backgrounds and motivations are. For household products, Beard suggests that you could ask questions such as these: - What do these households look like? - Are they truly women aged 25-34? - What do these households wa...

Full article: http://coolinsights.blogspot.com/2011/11/who-should-you-r...

Tweets

Can We Really Make Sustainable Consumption Work?

Can We Really Make Sustainable Consumption Work?

greenbiz.com 16 Nov '11, 2pm

In GlobeScan and SustainAbility's latest survey of nearly 1,000 global sustainability experts and practitioners, 78 percen...

DIY beauty products: do they really work?

DIY beauty products: do they really work?

theecologist.org 16 Nov '11, 5pm

From the Romans to the Renaissance, make-up has played an important role in the shaping of society. Often a sign of wealth...

Why Do Search Engines, Keyword Research & SEO Really Matter?

Why Do Search Engines, Keyword Research & SEO R...

searchengineland.com 15 Nov '11, 6pm

Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight...

iPhone App Decodes Green Labels So You Know What's Really Eco-Friendly

iPhone App Decodes Green Labels So You Know Wha...

treehugger.com 16 Nov '11, 3pm

We all know that eco-labels have gone haywire in the last few years. It seems like practically every product on the shelf ...

Once again, @gregboser shows he's smarter than ...

gregboser.com 18 Nov '11, 7pm

Weekend Coffee Links: Dating Advice Edition November 19, 2011 Source:Outspoken Media Hey! Did you miss us? I know, we went...

Manwin’s Attack on .XXX is Really an Attack on ...

domainnamewire.com 17 Nov '11, 4am

Manwin’s Attack on .XXX is Really an Attack on New TLDs Wednesday, November 16th, 2011 Arguments and antitrust lawsuit cou...

Do we really need more PCs and iPads in our cla...

todayonline.com 21 Nov '11, 6am

Local and international schools alike here are putting more PCs in classrooms and expanding technology usage dramatically....

From population replacement to property valuation – how the FT policy lost its way:

From population replacement to property valuati...

theonlinecitizen.com 17 Nov '11, 4pm

In September 2011, the Institute of Policy Studies (IPS) released a repor t on estimating future population trends based o...

Do schools really need more tech?

todayonline.com 20 Nov '11, 9pm

Local and international schools alike here are putting more PCs in classrooms and expanding technology usage dramatically....

Reading this made me really really hungry!

Reading this made me really really hungry!

kyspeaks.com 17 Nov '11, 5am

Nuffnang Asia-Pacific Blog Awards 2011 , cast your vote at NAPBAS now. Voting ends on 11.59 pm, 27 November 2011 November ...

FT - How To Spend It - It's boring – but really important: For 15 years, How to Spend It, the FT's multi-award-w...

FT - How To Spend It - It's boring – but really...

howtospendit.com 18 Nov '11, 7pm

I like to imagine trying to explain the jobs many of us do today to someone from 50 or 100 years ago. Or to my 84-year-old...

Nissan LEAF and Chevy Volt Target Different Dri...

triplepundit.com 14 Nov '11, 10am

Interestingly, the Volt advertising uses almost no emotional piquing with regard to environmental issues, while the LEAF a...

We are @ProenzaSchouler fangirls, but et tu, Proenza Schouler? Really?

We are @ProenzaSchouler fangirls, but et tu, Pr...

purseblog.com 15 Nov '11, 4pm

Proenza Schouler PS1 Keep All Small Satchel, $1250 via Net-a-Porter It’s been a rough week already and it’s only Tuesday. ...

i really love her new hair colorrrrrrrrr CANTIK sgt.

i really love her new hair colorrrrrrrrr CANTIK...

chuckei.com 20 Nov '11, 2pm

Hahahahahahahahahaha.I finally changed my blog skin. I forgot how long it takes me to change this blog skin -.- I wanted t...

Volt's target buyers are techies, not greenies

green.autoblog.com 06 Nov '11, 9pm

There is some overlap between "Techies" and "Greenies", a lot of tech heads are concerned about the environment, though no...