14 Nov '11, 3am

Online Banking Experience Simplified with @OCBCBank #ocbconline

Online Banking Experience Simplified with @OCBCBank #ocbconline

I was, with OCBC Bank’s simplifying of many banking jargon like “third party fund transfer (who is the second party then?)” to more layman terms like “transfer fund to another account”. The change is so simple and makes so much more sense that you would wonder what took the banks so long to realise this. Complacency? Perhaps big banking institutes were getting too comfortable with making their customer bending over to adapt to their languages and their practices instead of the other way round.

Full article: http://alvinology.com/2011/11/13/online-banking-experienc...

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