02 Nov '11, 1pm

Harry Potter: A Global Business Phenomenon (Book Review): [Article first published as Book Review: Harry Potter

When a book meant for the children also pulled in matured audience in masses, its success is sealed. The children don't have to persuade the adults to buy books, movie tickets and merchandise, the adults willingly open up their wallets - sometime without prompting. I'm one of them. I agreed that the books are pretty interesting - especially the first 2 books. Most books won't tell it all but they could be so predictable that audience knows what will happen next. Regrettably this happens to well known writers too. Most writers who have created a hero will most definitely want to create a viral impact, yet most fell flat or apart after a few books. Frodo definitely has his own fan base but I believe they are of a different league from Harry's supporters. Most kids connect with Harry more easily. Not only is Harry a bullied underdog turned hero, Harry leads the real-life kids...

Full article: http://coolinsights.blogspot.com/2011/11/harry-potter-glo...

Tweets

Book Review: An Engaging Read

mollymeek.wordpress.com 03 Nov '11, 4am

The strategies of engagement are the highlight of the second chapter, which shows the determination of the PAP to improve ...

[Review] Harry Potter: The Story Of A Global Business Phenomenon

[Review] Harry Potter: The Story Of A Global Bu...

youngupstarts.com 10 Nov '11, 9am

With that question in mind, I picked up marketing author Susan Gunelius’ book “Harry Potter: The Story of a Global Busines...

Dot Earth Blog: Book Report: Who Speaks for the...

dotearth.blogs.nytimes.com 01 Nov '11, 6pm

“I am the Lorax who speaks for the trees, which you seem to be chopping as fast as you please.” This well known line from ...

50 Cent’s New Children’s Book Tackles Bullying

50 Cent’s New Children’s Book Tackles Bullying

ecorazzi.com 02 Nov '11, 4pm

Curtis Jackson , better known as rapper 50 Cent , has launched a new children’s book that aims to tackle bullying. The boo...

Book Review: Unreal Estate

Book Review: Unreal Estate

realestalker.blogspot.com 31 Oct '11, 5pm

After much anticipation amongst real estate-o-philes in Los Angeles and no doubt around the world author and journalist Mi...

Harry Potter Blu-Ray & #DVD Launch Event: Own the last installment of the movie event of the…

Harry Potter Blu-Ray & #DVD Launch Event: Own t...

greatdeals.com.sg 10 Nov '11, 3am

Own the last installment of the movie event of the generation with this Harry Potter Blu-Ray & DVD launch. The first 200 p...

Want it Wednesday: Neiman Marcus Christmas Book Dream Folly

Want it Wednesday: Neiman Marcus Christmas Book...

purseblog.com 02 Nov '11, 9pm

Every single year, I anxiously await the unveiling of the Neiman Marcus Christmas Book . For as long as I can remember, I ...