28 Aug '13, 5am

Get your Elevator Pitch right for your Design Strategy to Work: In a rare interview with Fastcompany, CEO Diet...

I have found that a strong elevator pitch is very powerful in communicating a design strategy or your design principles. While most elevator pitches are used outwards towards your customers as brand taglines, a well-crafted elevator pitch can be used to drive a design strategy internally through multiple departmental levels or business units. The fact that a well-crafted pitch often lacks jargon and is easy to understand, helps many people (especially non-designers or design thinkers) to get it immediately and thus increase the chance for a more consistent execution of an idea.

Full article: http://www.designsojourn.com/get-your-elevator-pitch-righ...

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