11 Sep '11, 2pm

Lenovo Ups the Ante in Brand Marketing: Courtesy of LenovoAnybody following the global technology market would k...

Lenovo Ups the Ante in Brand Marketing: Courtesy of LenovoAnybody following the global technology market would k...

Anybody following the global technology market would know how brutal it is. Battles for distribution channels, platform acceptance, supply chain efficiencies, and brand leadership have led to the spilling of blood on both Wall Street and Main Street. This has led to companies merging, being acquired, ousting their CEOs, or stopping their product lines altogether in desperate bids to survive and thrive. Against such a backdrop, PC companies can ill afford to focus purely on features and benefits when marketing their electronic wares. They need to connect more deeply and resonate emotionally with their target audiences. Cool designs, functional specifications, and state-of-the-art features can be so easily copied that PC makers need to dig deeper. In their latest bid to conquer the global PC market, China-based Lenovo (famous for acquiring IBM's PC business in 2005) is placi...

Full article: http://coolinsights.blogspot.com/2011/09/lenovo-ups-ante-...

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