20 Jun '18, 6am

@Jenniference and I wrote an article to share our experience of marketing e-resources at HKBU Library:

In response to increased spending but decreased usage of e-resources, Hong Kong Baptist University Library organized a week-long campaign to promote its e-resources. The campaign’s effectiveness was assessed using survey data and usage statistics. Overall, the survey data showed a positive reception towards the campaign but the usage statistics of e-resources showed a mixed pattern in its impact. The sustainability of the campaign is also discussed from it being a pilot event to an annual marketing campaign, which signified the need for a concerted library marketing strategy.

Full article: https://www.las.org.sg/wp/sjlim/assessing-the-effectivene...

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