25 Nov '17, 3am

Agency to launch Durian platform

The Electronic Transactions Development Agency (ETDA) is set to launch a digital marketing platform next June to bolster the local e-commerce ecosystem. Dubbed Durian, the startup company is a bid to help local e-commerce keep pace with global platforms like YouTube and Facebook. Thailand's e-commerce market is forecast to reach 5.6 trillion baht by 2020, up from 2.8 trillion this year. Surangkana Wayuparb, chief executive of the ETDA, said Thailand was ranked by the UN Conference on Trade and Development (UNCTAD) as Southeast Asia's largest e-commerce trade nation in business-to-consumer (B2C) activity in 2016 with a value of some 700 billion baht, outpacing Indonesia's e-commerce market. The government is fully accelerating digital infrastructure development and integrating different state agencies and private sectors, as well as improving the transformation from physica...

Full article: https://www.bangkokpost.com/business/news/1366515/agency-...

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