19 Aug '17, 2am

Durian farmer tastes success on value-added path - The Nation

Durian farmer tastes success on value-added path - The Nation

That was in 2007, when the prices for the fresh fruit dropped to just Bt22 a kilogram. With the introduction of the value-added product, they succeeded in doubling the product prices and exports, helping to generate sales of Bt400 million last year. “We also plan to further expand our overseas markets from the US and China to include South Korea this year, and with the new market that will increase our sales growth into the double digits this year,” Wichan said in an interview with The Nation recently. Wichan said he and his family grow durians on 20 rai in Chumporn province. After graduating from college, he returned to the family farm, but the price plunge of 2007 forced a rethink in how they managed they the durian business. “We suffered a large loss in 2007, and that prompted us to find a way recover our business,” he said. “We then found a way to freeze the durian and...

Full article: http://www.nationmultimedia.com/detail/Corporate/30324251

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