designsojourn.com Archives - 29 August 2014, Friday

  • Using Design to Build a Great Brand

    designsojourn.com 25 Aug '14, 7am

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • Tips on how to improve your drawing ability

    designsojourn.com 14 Aug '14, 7pm

    Ah, I see. I try to draw a couple hundred parallel lines everyday(horizontal, vertical and oblique) but am not seeing improvement. I know I shouldn’t expect improvement over-night but I feel like this might be one of those things that can’t actually be improved(like the human body can...

  • Designing for the New Economy

    designsojourn.com 07 Aug '14, 5am

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • 10 Tips for Guaranteed Concept Development Success | Design Sojourn via @designsojourn

    10 Tips for Guaranteed Concept Development Success

    designsojourn.com 06 Jul '14, 2pm

    8) Pick a Good Idea and Refine It Many times you will have so many options and possible design solutions that it becomes just a boat load of confusion. The best thing to do is pick a good idea and develop it. Some times arriving at a good design solution becomes difficult when you jus...

  • The Design Process Simplifed

    designsojourn.com 01 Jun '14, 8am

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • Is Good Design Making us Stupid?

    designsojourn.com 27 May '14, 3pm

    Convenience. Ease of use. Seamlessness. On the face of it, these all seem like desirable traits in digital and physical products alike. But they come at a price. When we design, we try to do the work so that the user doesn’t have to. We do the thinking so the user doesn’t have to. Don...

  • Next to the Skin Technology Showcase: The Process: As you may know from our last post, we worked with ETPL

    Next to the Skin Technology Showcase: The Process

    designsojourn.com 16 May '14, 11am

    A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks...

  • Next to the Skin : 8 Weeks, 10 Wearable Concept Designs and Everything Else in Between!

    Next to the Skin : 8 Weeks, 10 Wearable Concept Designs and Everything Else in Between!

    designsojourn.com 06 May '14, 4pm

    I’m super excited to share that tomorrow marks the launch of one of the biggest projects we have led and worked on to date. In partnership with ETPL , we brought to life The Next to the Skin Technology Showcase where in 8 weeks, we worked with multidisciplinary teams of scientists, en...

  • This is why Large Corporations need to INNOVATE or DIE

    This is why Large Corporations need to INNOVATE or DIE

    designsojourn.com 25 Apr '14, 3am

    For too long, Comfort has relied on its market dominance and has stagnated in improving its services. The usefulness of its electronic terminals (developed in the early 2000s by ST Electronics and running Windows CE) for bookings is probably at an end. The arrival of GrabTaxi has quic...

  • No One Really Cares About Your Great Idea

    designsojourn.com 08 Apr '14, 2pm

    Before I answer your question directly (and I promise I will) let me just offer the opinion that young entrepreneurs often think this is a real problem which faces them, when in fact the opposite problem is much much much more likely to be the case: far from other people seeing your t...

  • Paul Rand on Art and Aesthetics

    designsojourn.com 27 Feb '14, 2pm

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • Paul Rand on Art and Aesthetics

    designsojourn.com 27 Feb '14, 2pm

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • Can we fall in love with our computers?

    Can we fall in love with our computers?

    designsojourn.com 19 Feb '14, 1am

    In my view, biological humans will not be outpaced by the AIs because they (we) will enhance themselves (ourselves) with AI. It will not be us versus the machines (whether the machines are enemies or lovers), but rather, we will enhance our own capacity by merging with our intelligent...

  • Why call it Service

    designsojourn.com 14 Feb '14, 3pm

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • How Creativity Works

    designsojourn.com 11 Feb '14, 4pm

    A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks...

  • Nimble Design Firms should Do Good

    designsojourn.com 06 Feb '14, 10am

    There are professions more harmful than industrial design, but only a very few of them. And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress others who don’t care, is probab...

  • Methods for Everyone

    designsojourn.com 24 Jan '14, 3pm

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • Moving from Customer Journeys to Customer Engagement | Design Sojourn via @designsojourn

    Moving from Customer Journeys to Customer Engagement

    designsojourn.com 16 Jan '14, 2pm

    For example if you are a designer focusing on aesthetics, you will realize that you have about a second to attract and create interest with your design. At this time you can see (above) that it is important for your customer to intuitively “get” what your solution is all about. Theref...

  • When Designing: Focus on Methods, Not Process

    designsojourn.com 05 Dec '13, 2am

    I must say I have to agree with you Brian. In fact if I may I would go further to suggest design should have no process at all. At risk of being classed as unprofessional and a heretic, I would have to say I do not have use a design method or process. I think more in terms of having a...

  • Beyond Design : Explorations Towards a New Practice of Design

    Beyond Design : Explorations Towards a New Practice of

    designsojourn.com 11 Nov '13, 5am

    Participants will understand and explore the changing roles of design and designers as a result of evolving industry trends and consumer needs. Central to our workshop discussions will be the function of Design Leadership and Design Research. I also think it will also be an interestin...

  • Design Sojourn Consulting: 3 Years On: It was just like last year. Sept 27, 2013 came and went while we were...

    Consulting: 3 Years On

    designsojourn.com 09 Oct '13, 2pm

    Design Sojourn Consulting: 3 Years On File under: About Design Sojourn Written by Brian Ling (Design Sojourn) Oct 09, 2013 2 Comments Tweet A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Stra...

  • The Relationship between Design and Marketing

    designsojourn.com 21 Sep '13, 2pm

    Marketing is a framework for the organized delivery of experiences designed to achieve a particular response or action. Within a business context, this framework is typically grounded in research, both qualitative and quantitative, and driven by a measurable goal or desired outcome. I...

  • What is the Value of

    designsojourn.com 19 Sep '13, 3pm

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...

  • If You Could Control Someone’s Attention, What Would You Do With It? |

    designsojourn.com 17 Sep '13, 3pm

    Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this conce...

  • The Design Philosophies of Toshiyuki Kita and Naoto Fukasawa | Design Sojourn via @designsojourn

    The Design Philosophies of Toshiyuki Kita and Naoto Fukasawa

    designsojourn.com 14 Sep '13, 4am

    After reading through the previous article on “Theories behind Japanese Design”, I felt the urge to share what I have learnt about Japanese design philosophies mentioned in the article through the work of two of Japan’s more famous Industrial Designers. I had stayed in Japan to study ...

  • Get your Elevator Pitch right for your Design Strategy to Work

    designsojourn.com 28 Aug '13, 5am

    I have found that a strong elevator pitch is very powerful in communicating a design strategy or your design principles. While most elevator pitches are used outwards towards your customers as brand taglines, a well-crafted elevator pitch can be used to drive a design strategy interna...

  • You Don’t Need to Beat Your Competitors, You Need Innovation. |

    designsojourn.com 21 Aug '13, 7am

    No competitive advantage is sustainable The disastrous consequences of thinking that the purpose of strategy, business and business education is to defeat one’s business rivals rather than add value to customers has of course been aggravated by the epic shift in the power of marketpla...

  • A Guide to Experience Maps

    designsojourn.com 13 Aug '13, 1am

    We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disresp...