Design Sojourn | A Design Thinking and Innovation Consultancy

Features strategic industrial design advice: how to design clever products and master the business of design.


  • 10 Tips for Guaranteed Concept Development Success 27 Oct '17, 5pm

    10 Tips for Guaranteed Concept Development Success By Brian Ling August 9, 2007 Design Articles Sketch by Michael Bretherton The concept development phase can be one of the best or most frustrating times a designer can experience during the design process. Furthermore managing the con...

  • Fighting the Status Quo 11 Aug '16, 10am

    Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change. Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: “Son, this is how thing...

  • Come to our Creative Freelancer Bootcamp! It's Free! 21 Jun '16, 12pm

    FREEDOM! That is the first thing that freelancers talk about when asked why they became a freelancer. Why work in an office when you can work from anywhere in the world with just a laptop and an Internet connection? While the benefits are many, the challenge is managing clients, money...

  • The Future of Design Consulting: 4 Business Models to Consider

    The Future of Design Consulting: 4 Business Models to Consider 04 Nov '16, 2am

    The Design Currency Logo by Jeff Harrison . Over the recent Chinese New Year holidays, I met a very well traveled designer. We were discussing the pitfalls of running a design consultancy, and that conversation eventually led to consulting business models. He basically said, “The majo...

  • This Little Thing about the Apple Pencil is what makes Apple a Leader in Design

    This Little Thing about the Apple Pencil is what makes Apple a Leader in 23 Nov '15, 11am

    I’m sure most of you would have heard about the new Apple Pencil by now. Unless you have used it before, you might not have known about this beautiful little feature. Because the Pencil is round-barreled and has no clip on the cap, I was worried that it would roll around (and eventual...

  • Lovingly called the #Squiggle

    The Design Process Simplifed 07 Jun '17, 5pm

    Post originally published on May 27, 2006. Edit 1: Updated with new written copy, updated links and images. Squiggle by Damien Newman Years ago…kidding, about 2 years ago I published this awesome little representation of the design process created by Damien Newman from Central Office ...

  • Is Your Business Ready for Innovation?

    Is Your Business Ready for Innovation? 23 Feb '17, 11am

    Some of you might be familiar with the Diffusion of Innovation . It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this theory can also be used ...

  • What is Design Worth? A Masterclass on Design's Value 23 Feb '17, 9am

    Design as a Strategy is the next big thing. Enlightened companies such as Apple, Dyson and PepsiCo have bet on Design and won. But to bet on something you need to know its value, unfortunately many designers and creatives find it hard to identify and put a value on design. Thus commun...

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