Design Sojourn | A Design Thinking and Innovation Consultancy

Features strategic industrial design advice: how to design clever products and master the business of design.


  • How Can We Fix the Problems of Design Thinking? 28 Sep '16, 8pm

    Thanks for raising this issue that’s been troubling many traditional designers for a long time. It’s true that the term is imperfect because of its ambiguity. However, its mother, Design, isn’t a term that every designer agrees upon either. Just as design thinking can be defined, inte...

  • Fighting the Status Quo 11 Aug '16, 10am

    Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change. Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: “Son, this is how thing...

  • Do we need to get better at recognizing and supporting silent #design in organizations?

    Silent Design is Design without Designers 15 Aug '16, 7pm

    Apparently it was created by Peter Gorb and Angela Dumas for a London Business School paper: “A great deal of design activity goes on in organizations which is not called design. It is carried out by individuals who are not called designers and who would not consider themselves to be ...

  • Come to our Creative Freelancer Bootcamp! It's Free! 21 Jun '16, 12pm

    FREEDOM! That is the first thing that freelancers talk about when asked why they became a freelancer. Why work in an office when you can work from anywhere in the world with just a laptop and an Internet connection? While the benefits are many, the challenge is managing clients, money...

  • Adopting the Simulation Mindset in 10 Aug '16, 10pm

    One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I lik...

  • How to Get your Designs into MoMa? 17 Jun '16, 2pm

    Antonelli: You know what makes good design is one of the biggest questions and one of the hardest questions to answer. Sometimes people ask us, “How do you decide to put an object in the collection of MOMA?” because you know it’s a small collection. It’s not huge. It’s about 4,000 obj...

  • How Industrial Design has Changed in the Last 10 Years? 08 Jun '16, 10pm

    A great little video that accurately describes the changes the Industrial Design profession has gone through in the last 10 years. Notably how in the past a product’s form was largely driven by the engineering components inside it. But today, with miniaturisation and the move to digit...


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