coolinsights.blogspot.com Archives - 21 April 2014, Monday

  • #StarHub embraces #Crowdfunding with #Crowdtivate

    StarHub embraces Crowdfunding with Crowdtivate

    coolinsights.blogspot.com 17 Apr '14, 5am

    Poster child of the burgeoning crowdsourcing movement, crowdfunding is estimated by Massolution to have raised some US$5.1 billion globally in 2013 . Internationally, US-based players like Kickstarter , Indiegogo , and RocketHub have kicked butt, while the Asian scene has been relativ...

  • Kipling Monkey as the Social Object. Cool article.

    Don't Monkey Around with Kipling's Ape

    coolinsights.blogspot.com 08 Apr '14, 12pm

    A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody. What...

  • Social media, like fire, is a good servant but a bad master. It is a double-edged sword which c.. #socialmedia

    Memes, Movements and Mobs

    coolinsights.blogspot.com 02 Mar '14, 12pm

    Social media, like fire, is a good servant but a bad master. It is a double-edged sword which can bring out the best and worst in people - often within the same hour. If you can manage it well, it can lead you quickly into the limelight. However, if you fail to understand its forces, ...

  • Inside or outside start thinking New

    Are You Thinking in New Boxes?

    coolinsights.blogspot.com 23 Feb '14, 2pm

    We all know that the world is changing at a blinding pace. Yesteryear's market leaders like Barnes & Noble, Kodak, Blockbuster and Tower Records fade away. Meanwhile, new business darlings like Amazon, Apple, Netflix and Google take the stage. Time and again, we've been told that if w...

  • The Buzz Behind Google's Hummingbird

    coolinsights.blogspot.com 02 Feb '14, 4pm

    In case you don't already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird . Announcing its brand new algorithm for search recently at its birthday, Google's Hummingbird claims to make search more natural, contextual and ...

  • Cooler Insights: The Buzz Behind Google's Hummingbird

    The Buzz Behind Google's Hummingbird

    coolinsights.blogspot.com 02 Feb '14, 3pm

    In case you don't already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird . Announcing its brand new algorithm for search recently at its birthday, Google's Hummingbird claims to make search more natural, contextual and ...

  • The 4 Rs, 4 Ps and 3 #Laws of #Marketing by @coolinsights

    The 4 Rs, 4 Ps and 3 Laws of Marketing

    coolinsights.blogspot.com 19 Jan '14, 6pm

    SOMA Water Filter (courtesy of Kickstarter) Want to raise over $100,000 in Kickstarter in just nine days? Well, you can pick up some tips from Mike Del Ponte, founder of SOMA - an aesthetically pleasing and sustainable water filtration system. Speaking on an episode of Social Triggers...

  • Justin Bieber hitted puberty. Is time his merchandise hit puberty too.

    How Far Can You Stretch Your Brand?

    coolinsights.blogspot.com 25 Dec '13, 9pm

    "Before one extends a brand into a new product or service category, one must be clear on what the brand stands for, what people associate it with and what its personality is. Then, one must assess if these qualities will be beneficial (and not problematic) in the new product or servic...

  • @Kakaikha

    Digging Deeper To Find Gold

    coolinsights.blogspot.com 20 Dec '13, 2pm

    Finding treasure requires a lot of investigating and digging. Just ask Indiana Jones! (source ) In any successful marketing endeavour, one must be willing to think, live and breathe like one's potential customer. This also means that preconceived notions and prejudices must be tested ...

  • @meloveKCnPau @melaygirl @chanel_bee baka eto ibig sabihin ng circle nya

    From Concern to Influence - Stephen Covey 101

    coolinsights.blogspot.com 20 Nov '13, 2am

    7 Habits of Highly Effective People for Ah Bengs (Courtesy of Wayangtimes.com ) One of the oldest lessons from the incomparable 7 Habits of Highly Effective People by Stephen Covey is to be proactive . What does being proactive mean? Well, here's what Covey's website has to say about ...

  • Social Media Sense and Sensibility #edtech #peel21st CC @albertfong

    Social Media Sense and Sensibility

    coolinsights.blogspot.com 14 Nov '13, 7pm

    Courtesy of The Keep Calm-O-Matic "Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is..." Now wait a minute there. Before you go on your online rampage, take a chill pill. Contrary to popular belief, social media i...

  • Sweat the small stuff: Downstream engagement and experience ultimately drives brand loyalty, word-of-mouth, and...

    Why You Need to Sweat The Small Stuff

    coolinsights.blogspot.com 08 Sep '13, 2pm

    Marketing - and branding - is all about the little things (courtesy of Allographics ) Since time immemorial, marketers are obsessed with the "Big Idea". Ruled by "out-of-this-world" campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger...

  • The Most Successful Small Business in the World: by Michael Gerber - Book Review

    The Most Successful Small Business in the World: Book Review

    coolinsights.blogspot.com 31 Jul '13, 4pm

    "What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal" - Albert Pike Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one's...

  • The Art of Thinking Clearly: Book Review

    The Art of Thinking Clearly: Book Review

    coolinsights.blogspot.com 25 Jul '13, 1pm

    You've heard the saying "to err is human and forgive divine". What you may not know, however, is that us Homo sapiens have been hardwired over the millenia to be illogical, distorted in our perception of reality, and inaccurate in our judgements. In other words, to err repeatedly is h...

  • Customer Sense: Book Review #marketing

    Customer Sense: Book Review

    coolinsights.blogspot.com 22 Jul '13, 9pm

    Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The ch...

  • How Stories Bring Brands To Life

    coolinsights.blogspot.com 02 Jul '13, 1pm

    Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos. Every single day, we're exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience - from F&B to fashion, tuition services to toiletries. Brands scream at us on every c...

  • "Cooler Insights: The Six Cs of Effective Internal Communication: #Communication #Collaboration #EmployeeEngagement

    The Six Cs of Effective Internal Communication

    coolinsights.blogspot.com 12 Jun '13, 4pm

    Jack Welch speaks with his fists (courtesy of MinnPost ) Charity begins at home. Likewise, a company's mission, goals and brand values must start with its employees. The challenge however is that we're so fixated with getting the right "message" across to customers, shareholders, and ...

  • Is Crowdsourcing Rocking Your World? #edtech

    Is Crowdsourcing Rocking Your World?

    coolinsights.blogspot.com 10 Jun '13, 5pm

    , seem to think so. And he isn't the only one. If you've followed the news , you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm ...

  • Wow! What a nice review of Social Marketology to fin on the internets today from @coolinsights

    Social Marketology: Book Review

    coolinsights.blogspot.com 06 Jun '13, 2pm

    Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the "feel good" factor of success stories. These tend to be more inspirational than instructional. R...

  • Embrace the 9 Rules of Self Discipline

    coolinsights.blogspot.com 23 May '13, 11pm

    Brian Tracy (courtesy of Brian Tracy Training Consultancy ) Ever wondered why some people seem to have it all made while others simply drift by? What is the difference between millionaires and the rest who lead more ordinary lives? The secret, according to motivational speaker and aut...

  • Cooler Insights: The Evolution of Influence

    The Evolution of Influence

    coolinsights.blogspot.com 22 May '13, 3pm

    Courtesy of Helping Psychology Influence. That's a neat word. According to Dictionary.com , influence is "the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others" . In other words, its how effective ...

  • Cooler Insights: The Impact Equation: Book Review #ContentMarketing

    The Impact Equation: Book Review

    coolinsights.blogspot.com 18 May '13, 9pm

    How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die? If you're clueless about the answer, consider reading The Impact Equation . Authored by social media savants Chris Brogan and Julien Smith , the ...

    Related:
    1. Believing One Book! thefinance.sg 18 May '13, 11am
  • Marketing in the Age of Social Ephemera - blogspot%2FYbyf %28Cooler Insights%29

    Marketing in the Age of Social Ephemera

    coolinsights.blogspot.com 08 May '13, 2pm

    What's the first thing you do when you wake up in the morning? a) Brush your teeth? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you'd probably check the time of the day, see if anything interesting was posted on...

  • Cooler Insights: Epic Marketing #SMM #SocialMedia

    Epic Marketing

    coolinsights.blogspot.com 04 May '13, 3pm

    One of the greatest movie epics of all time (courtesy of The Art of Writing ) Have you watched an "epic" movie which left an indelible mark on your consciousness? What about a book which you couldn't forget years after you're done reading? Truth is, we all love great epics. Massive in...

  • The HUB Singapore - a Coworking Space for Change Makers: #socialentrepreneurs #cowork

    The HUB Singapore - Local Catalyst for Global Change

    coolinsights.blogspot.com 02 May '13, 3am

    Coworking space. Connected community. Curated events. Collaborative platform. Change catalyst. The HUB Singapore is all of the above and more. Part of a global network of 40 HUBs with 6,000 over members around the world, the coworking space for social change agents was founded 11 mont...

  • From Singapore (charts & summary included): The Lean Startup Book Review

    The Lean Startup: Book Review

    coolinsights.blogspot.com 17 Apr '13, 4pm

    Creators of new products in environments of extreme uncertainty, startups face enormous risks. In the US, about 50% of small businesses fail in the first five years. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic. A...

  • Imagine playing a 3D version of Temple Run or _Smurf's_ Village on your iPhone! Beyond delivering glass and...

    Singapore Invents World's 1st 3D Plastic Film

    coolinsights.blogspot.com 03 Apr '13, 1pm

    Ahh the wonders of 3D. If only we can get rid of those ugly 3D glasses... Well, apparently, now we can. In a world's first for Singapore, A*STAR's Institute of Materials Research and Engineering (IMRE) , together with Temasek Polytechnic (TP) , has developed a new plastic film which e...

  • Why Marketers Need to Teach #ContentMarketing

    Why Marketers Need to Teach

    coolinsights.blogspot.com 29 Mar '13, 10pm

    Courtesy of Teaching in the Middle Give a man a fish, and he'll eat for a day. Teach him to fish, and he'll eat for a lifetime. ....and if you're good enough, you may also sell him some fishing rods, lines, sinkers, baits, reels, and even a power boat (or luxury yacht)... The point I ...