Cooler Insights

22 hours ago ... Courtesy of Your Story Marketing is broken. At least in the traditional sense. Focused on customer acquisition, promotions and sales volumes, ...

Link: coolinsights.blogspot.com

  • Antifragility - A Talk by Nassim Nicholas Taleb

    Antifragility - A Talk by Nassim Nicholas Taleb

    coolinsights.blogspot.com 28 Sep '14, 6pm

    Renowned for his bestselling book The Black Swan (you can read this Wikipedia entry to learn what Black Swan Theory is ), this brilliant former hedge fund manager/ derivatives trader turned university professor is known for philosophical theories which challenge conventional wisdom. O...

  • Cooler Insights: The Power of Empathy #Brandtelling

    The Power of Empathy

    coolinsights.blogspot.com 10 Aug '14, 4pm

    a) People aren't talking about your products - online or offline? b) Nobody's interested in your marketing messages? c) Customer's aren't beating a path to your door? d) Your employees are making a hasty exit? e) Shareholders are pulling out their funds? f) All of the crap above are h...

  • Cooler Insights: Crowdtivate Unveils 12 Asia-based Projects for Crowdfunding

    Crowdtivate Unveils 12 Asia-based Projects for Crowdfunding

    coolinsights.blogspot.com 22 Jul '14, 4pm

    - an Asian-focused crowdfunding platform launched in April this year - now has 12 Asia-based projects available for support. As a rewards-based platform, Crowdtivate mandates that listed projects should provide different levels of rewards for funders of differing quantums, with a mini...

  • 12 Qualities of a True Leader

    12 Qualities of a True Leader

    coolinsights.blogspot.com 01 Sep '14, 3am

    Not exactly the best illustration of leadership (courtesy of Joe Lafferty ) What is true leadership all about? How should a real leader distinguish herself from the rest? While there are plenty of leadership models around (including some which I have previously blogged about ), it may...

  • #CrowdStory: What Drives #Singapore's #SharingEconomy? -- #crowdsourcing

    Driving Singapore's Sharing Economy

    coolinsights.blogspot.com 25 Sep '14, 9am

    Sharing Economy Association members (clockwise from left): Ryan Tan (Leendy ), Swito Yuber and Fenni Wang (Rent Tycoons ), Eugene Tay (Waste is not Waste ), Moh Hon Meng (BlockPooling ), and Professor Costas Courcoubetis (SUTD ). Sharing is caring. Waste not want not. Reduce, reuse, r...

  • The 7 Rules of Social #Storytelling

    The 7 Rules of Social Storytelling

    coolinsights.blogspot.com 18 Sep '14, 1pm

    How do you create a good story - one that will attract and enchant your audience? Well, first you need to ensure that you write or produce a compelling story. There are several ways to author such a story: Identify universal themes that resonate with people. Develop a plot with believ...

  • How to write a Smart #SocialMedia Brief #socialmediatips #marketingtips #marketing #business #marketingagency #sales

    How to Write a Social Media Brief

    coolinsights.blogspot.com 22 Jun '14, 2am

    We've all heard by now about the importance of having a digital engagement strategy to complement one's marketing communications plan. In an age where virtually everybody is on either Facebook, Twitter, Google +, LinkedIn, forums, or blogs, it is important for companies to have a usef...

  • Social media, like fire, is a good servant but a bad master. It is a double-edged sword which c.. #socialmedia

    Memes, Movements and Mobs

    coolinsights.blogspot.com 02 Mar '14, 12pm

    Social media, like fire, is a good servant but a bad master. It is a double-edged sword which can bring out the best and worst in people - often within the same hour. If you can manage it well, it can lead you quickly into the limelight. However, if you fail to understand its forces, ...


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