30 May '17, 12pm

Candy, Decision Fatigue & Habits: Ever wondered why most candy products are placed near the cashier? Well there is…

Ever wondered why most candy products are placed near the cashier? Well there is a psychological explanation behind it and that is “Decision Fatigue”. The idea is simple: During a consumer’s journey through the supermarket, he/she would have made numerous decisions such as the items to buy, product to choose etc, this in turn reduces their mental willpower making the subject susceptible (tempted) to temptations. Aided partly by the colorful visuals of candy packages (stimuli), the consumer succumbs to the temptations and we engage in impulsive buying which harms our financial health. This blog is not going Psycho! So how does decision fatigue affect one’s personal finance? Well, as one gets mentally drained from the daily decision making process, causing us to make faulty decisions or fall for temptations; which results in the frequent indulgences on treats/gifts that hurt...

Full article: http://thefinance.sg/2017/05/30/candy-decision-fatigue-ha...

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