16 Mar '17, 10am

Plain-looking unisex watch by S’poreans raises S$25,400 on Kickstarter https://t.co/9ErR9RaOzN

Plain-looking unisex watch by S’poreans raises S$25,400 on Kickstarter https://t.co/9ErR9RaOzN

A super minimalist, okay affordable, plain-looking, lowkey hipster, unisex watch put together, marketed and retailed by Singaporeans is making some Kickstarter waves. The Everyday Watch by Plain Supplies, an independent label run by a Singaporean couple, Mandelena Koh and Poh Shen, has raised more than S$25,400 on crowdfunding site Kickstarter. That amount was put up by 237 backers. The Kickstarter campaign was launched on Jan. 24, 2017. The S$8,000 funding goal was reached in one day. The project is now aiming for the next S$30,000 goal. Those who funded the project with a S$69 pledge are set to receive a watch with four interchangeable straps. The future retail price is S$119. Orders are expected to be fulfilled internationally by May 2017. This watch is one step higher up the rung than a Daniel Wellington: It doesn’t have the annoying DW logo brand etched on it that ann...

Full article: http://mothership.sg/2017/03/plain-looking-unisex-watch-b...

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