23 Jun '11, 4pm

Design is Really Business Risk Management

A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks for visiting and please keep in touch? When I talk to clients about budgets required to bring good design to the table, I get a lot of interesting looks and comments from them that imply one thing: they feel that design is a risky part of their business. You see, what business people have at the back of their mind is that they never really know what they are going to get at the end of the day. Can the design be manufactured or will it sell? As a result clients often have that nagging feeling that the money they are going to spend on design is going to disappear and become a complete waste. Bu...

Full article: http://www.designsojourn.com/design-is-really-business-ri...

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