16 Jun '11, 5pm

Sorry, People Do Not Buy Products Because they Look Good

A warm welcome to you dear reader! If you have not already, why not subscribe to The Design Sojourn Newsletter and get my latest thoughts on Strategies for Good Design conveniently delivered right to your inbox? It's free! You can also follow me on Twitter and Facebook as well. Thanks for visiting and please keep in touch? One of the most important and significant things that I have learnt in the last few years working with businesses is that people don’t buy your products just because they look good. People buy your products because it benefits them; or it has something that is of value to them. That’s right. Good Design is really more about providing benefits and less about aesthetics. Now as designers, this is actually a very hard thing for us to wrap our mind around, as it goes against the very fundamentals of our profession. As such, if we don’t add identifying benefi...

Full article: http://www.designsojourn.com/sorry-people-do-not-buy-prod...

Tweets

Woman pierced kittens for gothic look

Woman pierced kittens for gothic look

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Wilting heat in #Taipei can't keep us from beef noodles. This place as good, maybe even better, than we remember:

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@koalab3 ah okay. here's the gv site

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(You will enjoy instant benefits after registering. Please note you are required to fill in a form and it takes about 5 mi...

it’s better to look at the sky than live there

it’s better to look at the sky than live there

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I love pairing navy and black but it’s almost impossible to find pieces that do it for you. Not something that I would hav...