15 Jun '11, 10am

Singapore Airlines website should be grounded.

Singapore Airlines website should be grounded.

A reader drew my attention to a Singapore Airlines story, saying “one of the . . . staunchest SIA users I know has now given up his pps to use Cathay.” Reason? Our flagship airline’s website has been sputtering for days, a shocking development for an airline whose brand is built on excellence and customer service and whose future, as they themselves know very well, depends on business flyers. The latter will not tolerate hiccups in booking or changing flights or online check-ins; for them, time is money. Apparently, the problem has been ongoing since at least Sunday (four days ago — a veritable eternity in airline booking time), as one of the posts on Singapore Airlines’ own Facebook page (below) indicates. The reader who emailed me also noted that none of this has made it to the Straits Times and other media: “Guess its because its SIA that the Singapore press hasn’t ment...

Full article: http://yawningbread.wordpress.com/2011/06/15/singapore-ai...

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