04 Jun '11, 4am

Merdeka Center poll highlights differences among voter segments

Merdeka Center poll highlights differences among voter segments

Women view opposition parties less favourably than men. Older voters give greater weight to party label and party leadership, than to candidates and issues. Such granularity is emerging from a number of studies about the recent general election, challenging the tendency, if one looks at pro-opposition commentary in new media, to flatten the Singaporean voter into a single stereotype. In new media particularly, the opinions of some outspoken commentators tend to crowd out divergent opinions from others, giving a false impression of voter uniformity in opinion and behaviour. A poll conducted by Merdeka Center carefully segmented respondents by gender, age, income and ethnic bands. The results, presented at a lunchtime seminar held 27 May 2011 at the Singapore Management University (SMU), are eye-opening. Merdeka Center is a Malaysian opinion research organisation. On the Sin...

Full article: http://yawningbread.wordpress.com/2011/06/03/merdeka-cent...

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(TTR) Analysis of Merdeka Center’s public opini...

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straitstimes.com 05 Jun '11, 9am

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