29 May '16, 3am

The Decoy Effect and other retail marketing gimmicks: I have been fooled. I am convinced. It was about one year…

I have been fooled. I am convinced. It was about one year back when I was sourcing for a new family TV set. Off I go to one of those notorious big (presumably) discount retailers. After I mentioned that I am interested in a certain brand the friendly (aren’t they all friendly here in Singapore?) sales guy showed me three models with slightly different features. He praised the latest innovations of the high end model and how comfortable those features would make my TV-viewing experience. I did let him bask in the glory of his seemingly successful sales pitch by nodding all the way. But then, me not stupid, I decided that the slightly lower specs model still packed with features like in built camera, voice and gesture control – but without that automatic pizza ordering service – would suffice for our purposes. Not that I don’t like pizza, …

Full article: http://thefinance.sg/2016/05/29/the-decoy-effect-and-othe...

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