27 Apr '16, 8pm

#WednesdayWisdom

As in the case with most cosmetics, it’s a question of trade offs. Yes some ingredients are milder than others – but there are always multiple goals you’re trying to achieve when you make any formulation. If your goal is to produce the mildest formula period, then yes of course you should use the gentlest ingredients. But what if your goal is to also make the shampoo foam really well? The mildest ingredients don’t always foam well – so that’s a problem. And you’ll also have cost constraints which limit which ingredients you can use. If your goal is to produce the cheapest formula, then no. So as chemists it’s our job to do the best we can in balancing all these parameters to deliver a product that meets the goals. Here are a few of things we measure when we formulate a mild shampoo:

Full article: http://thebeautybrains.com/2014/09/how-to-pick-a-mild-sha...

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