Content Marketing Strategies for B2B

Content Marketing Strategies for B2B - good post! #marketing #b2b #strategies

Courtesy of The Content Strategist Content marketing is growing. Well, at least in the US. According to this report by The Content Strategist (heads up to Steve Rubel for the link), 90% of B2B marketers use content marketing. To establish themselves in their various markets, B2B marketers employ a range of both traditional and social media channels in the creation, production and publishing of content. They include the writing of articles, organising of conferences, publishing of wikis, and authoring of white papers. Some of these platforms are seen in the diagram below: While content marketing has taken off in the States, it is woefully absent here in Singapore. Most companies and businesses here are a lot more focused on advertising their wares and making a quick sale - often through deals and promotions - than to build their brands through quality content. If you don't ...

Full article: http://coolinsights.blogspot.com/2012/10/content-marketin...