What is Your Employee Value Proposition?

What is Your Employee Value Proposition? => If you don't know the answer, you need to do some work. #hiring #smallbiz

In the world of business, we're often focused on our customer value proposition . What makes our products or services stand out in the marketplace? How do we draw the right customers at the right price? The unfortunate thing, however, is that we often neglect to pay attention to the most important stakeholders in our organisation. Namely, our employees. With a shrinking talent pool and a tight labour market, organisations need to focus on what they bring to the table to attract, retain and motivate their staff. A good way to do this is to focus on enhancing their Employee Value Proposition . This was defined by Brett Minchington (2005) as follows (source: Wikipedia ): "...a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation." To offer a compelling value proposition to c...

Full article: http://coolinsights.blogspot.com/2012/09/what-is-your-emp...